![]() ![]() One thing to note is that although using stories in presentations will provide more impact, try to make use of captivating visuals, as well. What do these numbers have to do with the hero of your story? How does it solve the problems you identified earlier? While explaining the graph on your slides, keep referring back to your hero. What are the things that bother your potential clients? What’s preventing them from engaging with your services? End: The ResolutionĪfter building conflict, offer your audience some reprieve by giving them a satisfying resolution.Īt this point, you can put everything together and focus on data necessary to your discussion. Apart from his or her goals, you also have to identify the challenges and risks faced by your hero. Like any good story, business presentations also need a bit of tension. What would your favorite movie be like without conflict? Talk about their demographics, traits, and values. Describe the person you want to engage with your services. Substitute “what” with “who do I really want to talk about?” For example, if you’re trying to discuss a marketing strategy, your hero could be a potential client. There is always a face behind all the abstract concepts and issues you’re taking on and that face will allow your audience to relate your topic to their own experiences. Start your presentation by letting your audience see there’s a genuine and relatable story behind what you’re presenting.įor example, identify a hero that your audience can relate to instead of leading with numbers or graphs. First, Structure Your Presentation Like a StoryĪccording to presentation storytelling expert Bruce Gabrielle, you’ll need to follow a simple but effective structure: Beginning, Middle, End. The real challenge is turning data into a narrative that packs an emotional punch. Content marketing is much broader and speaks to the collective efforts that companies use to communicate with their audiences in an informative and engaging way.”īut how does one integrate storytelling into a business presentation?Īctually, it’s pretty easy to create a heart-warming story for a presentation. “Business storytelling is a distinct content discipline that leverages well-crafted narratives in a diverse range of content types. This might sound like content marketing, but Murray maintains that the two separate, but related, things ideas: Integrating Storytelling in Business Presentations What is business storytelling?Īccording to Mike Murray, business storytelling is about “brands sharing their messages in ways that engage audiences and drive them to a desired action.” This happens because stories shut down whatever counter-arguments your listeners have, making them less likely to develop reasons to disagree. When stories hit their mark, they can add a greater impact to your presentations, making it easier for the audience to agree with your points. 3) They Make Your Audience Agree with You Once you have a connection with your audience, you can have them hanging on every word you say. ![]() They cut through the audience’s filter better than facts, giving you a greater chance of garnering more meaningful attention, earning their trust, and - ultimately - consuming your message. Stories can help establish a bond between the storyteller and the audience. 2) They Help You Connect with Your Audience This is especially true if you take the time to understand your audience and the type of life stories that will grab their attention. When incorporating storytelling, the right stories can make your message more meaningful and-most importantly-digestible. There’s a reason many of us filled our notebooks with doodles during our school days.įacts and figures can make any lecture boring and mind-numbing. So the importance of storytelling can’t be overstated, but what can integrating a story arc do for your business presentations? 1) They Make Your Messages More Relatable If instead you tell your audience a story, you get to jump right into the deeper parts of their brain, where emotion and memory work together - the hippocampus and amygdala.” “ No matter how interesting the information, you’ll run up against the limitations of the brain and quickly overtax your audience. If you review the list of the most viewed TED Talks, you’ll see each of them has a story integrated into the discussion.Īs Forbes contributor Nick Morgan points out: This is something TED presenters have capitalized on. It doesn’t matter whether it makes you sad, happy, angry, or nostalgic - our brains love a good story. ![]() The effectiveness storytelling lies in how your audience reacts to it.Īs social beings, we’re naturally attuned to our emotions. ![]()
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